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Shah, Satya ORCID: 0000-0001-5575-7682, Elmira, Naghi Ganji and Alec, Coutroubis
(2018)
An examination of product development approaches within demand driven supply chains.
Asia Pacific Journal of Marketing and Logistics, 30 (5).
pp. 1183-1199.
ISSN 1355-5855