E-business adoption as a form of management strategy : An e-retailing perspective

Digwo, Ugochukwu C. and Brown-Houston, Mildred (2009) E-business adoption as a form of management strategy : An e-retailing perspective. Proceedings of the Salford Postgraduate Annual Research Conference (SPARC). University of Salford, Salford, pp. 107-123. ISBN 978-1-905732-88-3

[img]
Preview
Text
Brown-Houston E-Business SPARC09.pdf

Download (431kB) | Preview
Official URL: http://www.pg.salford.ac.uk/sparc_conference

Abstract

This research focuses on the increasing importance of e-retailing as a major mode of retailing, which retailers must integrate into their management strategy, if they are to maintain or gain competitive advantage in the industry. The study examines the benefits and challenges that accompany e-retail adoption or non-adoption by retail organisations. To this end, a survey was conducted to determine the views and preferences of customers and retailers in the researchers’ community regarding the adoption or non-adoption of e-retailing. The results of the research are positioned as a frame of reference for designing organisational management strategies.

Item Type: Book Section
Additional Information: This is an electronic version of the paper presented at and published in the Proceedings of the Salford Postgraduate Annual Research Conference (SPARC)2009.
Uncontrolled Keywords: e-retailing, management strategy, e-business
Divisions: Institute of Management > Bolton Business School
Depositing User: Tracey Gill
Date Deposited: 08 Jul 2016 13:58
Last Modified: 08 Jul 2016 13:58
URI: http://ubir.bolton.ac.uk/id/eprint/912

Actions (login required)

Edit Item Edit Item

Downloads

Downloads per month over past year

View more statistics

>