To establish the real estate trend in Ho Chi Minh city to determine the future investment strategy from 2012.

Nhu, Bui Thi Y (2011) To establish the real estate trend in Ho Chi Minh city to determine the future investment strategy from 2012. Masters thesis, University of Bolton.

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NHU, Bui Thi Y - MBA -To establish the real estate trend in Ho Chi Minh city to determine the future investment strategy from 2012.pdf

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Abstract

Real estate market in Ho Chi Minh City is in a difficult period. The housing market is quiet right now because of many factors. To find opportunities for real estate market, the author has set up surveys and semi-structured research interview for developers and customers to research proviso's and demand of real estate market in 2012. Research was done based theory of philosophical positivism, realism, Interpretivism by induction and decuction method. The data obtained through qualitative and quantitative analysis. From the collected data through questionnaires, secondary data and semi structured interview to analyse affecting factors to the real estate market by PESTEL model. In this research also applied the Five force model of Michael Poter to review about the nature of competitors in the real estate industry. Simultaneously, this research explored customer demand in the real estate industry through consumer behavior. The key findings of this research illustrate the investment trends of the developers and consumers in real estate in Ho Chi Minh. The potential in this model also recommend the business model of real estate companies. From the strengths, weaknesses, and findings; the author proposed competitive strategy based on Value Chain model.

Item Type: Thesis (Masters)
Additional Information: This is an electronic version of the thesis submitted in partial fulfilment of the requirements for the degree of Master of Business Administration.
Divisions: Institute of Management > Bolton Business School
University of Bolton Theses > Business
Depositing User: Tracey Gill
Date Deposited: 02 Mar 2016 14:26
Last Modified: 11 Apr 2019 12:12
URI: http://ubir.bolton.ac.uk/id/eprint/812

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