BrainHex: preliminary results from a neurobiological gamer typology survey

Nacke, Lennart E., Bateman, Chris ORCID: 0000-0003-1627-8392 and Mandryk, Regan L. (2011) BrainHex: preliminary results from a neurobiological gamer typology survey. Entertainment Computing - ICEC 2011. Proceedings of the 10th International Conference. Lecture Notes in Computer Science (6972). Springer , Vancouver, BC, Canada, pp. 288-293. ISBN 978-3-642-24499-5

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This paper briefly presents a player satisfaction model called BrainHex, which was based on insights from neurobiological findings as well as the results from earlier demographic game design models (DGD1 and DGD2). The model presents seven different archetypes of players: Seeker, Survivor, Daredevil, Mastermind, Conqueror, Socialiser, and Achiever. We explain how each of these player archetypes relates to older player typologies (such as Myers-Briggs), and how each archetype characterizes a specific playing style. We conducted a survey among more than 50,000 players using the BrainHex model as a personality type motivator to gather and compare demographic data to the different BrainHex archetypes. We discuss some results from this survey with a focus on psychometric orientation of respondents, to establish relationships between personality types and BrainHex archetypes.

Item Type: Book Section
Additional Information: This paper was given at and published in the proceedings of the 10th International Conference on Entertainment Computing, ICEC 2011, Vancouver, BC, Canada, October 5-8, 2011.
Divisions: School of Creative Technologies > Games Computing and software engineering
Depositing User: Tracey Gill
Date Deposited: 08 Feb 2016 18:32
Last Modified: 01 Mar 2018 10:34
Identification Number: 10.1007/978-3-642-24500-8_31

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