Business Model Review

Farr, Richard (2006) Business Model Review. Project Report. VIVACE Project Consortium, www.viviaceproject.com.

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Abstract

This document presents a review of alternative business models from a variety of industries and markets. It complements the Month 27 deliverable [Olofsson and Farr, 2006] on tools and methods for business model evaluation, and the Month 30 deliverable [Scott et al, 3006] from Rolls-Royce that discusses business models for the provision of aero engines and supporting services in particular. Herein, a taxonomy of business models is presented, and a broad range of alternatives are considered, showing how companies have defined a target market, and differentiated their products and/or services, implemented plans for activities such as promotion and distribution, and ultimately pursued a profit. The applicability to these models to the aerospace sector is discussed.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: business model
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Bolton Business School > Business
Depositing User: Dr Richard Farr
Date Deposited: 12 Mar 2015 15:50
Last Modified: 12 Mar 2015 15:50
Identification Number: D2.1.2_3
URI: http://ubir.bolton.ac.uk/id/eprint/662

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