Storyworld: the Bigger Picture, investigating the world of multi-platform/transmedia production and its affect on storytelling processes

Zaluczkowska, Anna (2011) Storyworld: the Bigger Picture, investigating the world of multi-platform/transmedia production and its affect on storytelling processes. Journal of screenwriting, 3 (1). ISSN 1759-7137

Full text not available from this repository.

Abstract

My investigations into transmedia and multi-platform production practices reveal that writers for film and TV could soon need to become content creators (directors or producers or craftspeople in addition to being writers), blurring the distinctions between concept, creation, production and post-production. This article explores this phenomenon of multi-platform/transmedia production, mostly in the United Kingdom, and in particular its storytelling processes through a study of a small but successful company, Bellyfeel, based in Manchester, United Kingdom. Bellyfeel have given me complete access to their work and established an online environment where I can study their practice/writing. I will contextualize the creative practice of the company with the work of Henry Jenkins, and suggest that, in the contemporary marketplace, it may be necessary for the writer to be focused on the production process and the technological aspects of this process in order to understand how product is created and functions in this new environment.

Item Type: Article
Additional Information: Full text of this article is not available in this repository. This article was originally published in Journal of Screenwriting, Copyright Intellect.
Uncontrolled Keywords: Alexander Wilson Project,Bellyfeel,Lev Manovich,Henry Jenkins,interactive,new media,multi-platform,transmedia
Divisions: School of Creative Technologies > Games Computing and software engineering
Depositing User: Scott Wilson
Date Deposited: 26 Nov 2013 12:52
Last Modified: 22 Jan 2014 15:53
Identification Number: 10.1386/josc.3.1.83\_1
URI: http://ubir.bolton.ac.uk/id/eprint/483

Actions (login required)

Edit Item Edit Item