Value creation through cloud SAAS applications : Business IT alignment in service industries

Mohammed, Ali ORCID: 0000-0001-5854-8245, Trevor, Wood-Harper ORCID: 0000-0002-2246-3191 and Ronald, Ramlogan (2020) Value creation through cloud SAAS applications : Business IT alignment in service industries. In: 25th UK Academy for Information Systems International Conference, 29th April 2020, Virtual.

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Although the business IT alignment phenomenon has garnered much attention in the fiercely competitive modern service industry, aligning business and IT strategies still presents a challenge in enterprise. Despite the selection dilemma enterprises face when deciding on the most effective business-IT alignment approach, the proliferation of cloud computing Software-as-a-Service (SaaS) is attracting many service enterprises to create business value. This paper provides insight into how cloud SaaS applications can be a source of value creation for enterprises operating in the service sector. Using a case study approach and semi-structured interviews, the findings aimed to determine how aligning IT strategy and business strategy can lead to value creation. On-demand self-service, rapid elasticity and measured service were among the most persuasive dimensions of business-IT alignment, while vendor-lock-in, incompatibility issues and potential security and privacy issues were among the most dissuasive dimensions of business-IT alignment. Future research could explore other cloud service models, such as Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) applications that support business-IT alignment to reveal how and why other cloud service applications can succeed or fail.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Paper published in the Proceedings of the 25th UK Academy for Information Systems (UKAIS). International Conference Virtual Conference 29th April 2020. ISSN: 978-0-9560272-2-1
Uncontrolled Keywords: Cloud Computing, Business-IT alignment, Business Operations, Service Industry, SaaS, Value Creation
Subjects: T Technology > T Technology (General)
Divisions: Institute of Management
University of Bolton Research Centres > Centre for Islamic Finance
Depositing User: Dr Mohammed Ali
Date Deposited: 02 Jun 2020 15:20
Last Modified: 02 Jun 2020 15:20

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