Automated mechanism design for B2B e-commerce models

Chong, W.K., Tadjouddine, E.M, Shafaghi, Mathew ORCID: 0000-0002-8578-3168 and Tan, B.L. (2011) Automated mechanism design for B2B e-commerce models. International Journal of Trade, Economics and Finance, 2 (1). pp. 87-92. ISSN 2010-023X

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Business-to-business electronic marketplaces (B2B e-Marketplaces) have been in the limelight since 1999 with the commercialisation of the Internet and subsequent “” boom [1]. Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. Consequently, the importance of developing the B2B e-Commerce Model for improved value chain in B2B exchanges is extremely important for SMEs to expose to the world marketplace. There are three research objectives (ROs) in this study; first (RO1) to critical review the concepts of the B2B e-Marketplace including their technologies, operations, business relationships and functionalities; second (RO2) to design an automated mechanism of B2B e-Marketplace for Small to Medium Sized Enterprises (SMEs); and third (RO3) to propose a conceptual B2B e-Commerce model for SMEs. The proposed model is constructed by the analytical findings obtained from the contemporary B2B e-Marketplace literature.

Item Type: Article
Uncontrolled Keywords: B2B e-Commerce, B2B e-Marketplace, SMEs
Divisions: Institute of Management > Bolton Business School
Depositing User: Tracey Gill
Date Deposited: 07 Feb 2019 13:32
Last Modified: 07 Feb 2019 13:32
Identification Number: 10.7763/IJTEF.2011.V2.83

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