A literature framework analysis of online hotel accommodation process factors

Ward, Manus and Shafaghi, Mathew ORCID: 0000-0002-8578-3168 (2013) A literature framework analysis of online hotel accommodation process factors. In: Xiang, Z. and Tussyadiah, I., (eds.) Information and Communication Technologies in Tourism 2014. Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014. Springer, Switzerland, pp. 481-494. ISBN 978-3-319-03972-5

[img]
Preview
Text
Manus Paper - enter2014_submission_26r.pdf - Accepted Version

Download (320kB) | Preview
Official URL: https://link.springer.com/book/10.1007/978-3-319-0...

Abstract

The Internet is rapidly becoming the dominant user decision making tool for the hotel accommodation purchase process. This paper critically reviews online hotel accommodation purchase processes literature and proposes a literature framework analysis of online hotel accommodation process factors. The objective of this research is to propose a statistically based framework based on clickstream/log file analytics of both the internal and external influencers of the process. The internal process influencers (the individual themselves, search engines, third parties/social media sites and hotel websites) and the external process influencers (online access devices and user visual interaction) are reviewed before being formulated into proposed framework of the online hotel accommodation process.

Item Type: Book Section
Uncontrolled Keywords: hotel accommodation booking process, online search, social media, online purchase process, analytics, devices
Divisions: Institute of Management > Bolton Business School
Depositing User: Tracey Gill
Date Deposited: 07 Feb 2019 13:14
Last Modified: 08 Feb 2019 09:55
Identification Number: 10.1007/978-3-319-03973-2_35
URI: http://ubir.bolton.ac.uk/id/eprint/2128

Actions (login required)

Edit Item Edit Item

Downloads

Downloads per month over past year

View more statistics

>