Impact of exploitation of ICT in the Malawi Hotel sector

Kaitano, Vincent Achikulire and Shafaghi, Mathew ORCID: 0000-0002-8578-3168 (2017) Impact of exploitation of ICT in the Malawi Hotel sector. International Journal of Economics, Commerce and Management, V (9). pp. 104-132. ISSN 2348-0386

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The tourism industry is an information-based sector and relies heavily on information and communication technologies to communicate across various players in the value chain. However, there hasn’t been a systematic analysis and empirical research on the hotel industry in Malawi and the impact of Information and Communication Technology (ICT) exploitation on its competitiveness, enhancing competitive advantage, and upgrading of internal business processes. This paper presents partial results of a study into PHD on the Impact of ICT exploitation in the Tourism Value Chain and focuses on the exploitation of ICT in the Malawi hotel sector. The research involved a self-administered questionnaire survey of 96 hotels in Malawi. The findings from the empirical study suggest that the majority of hotels have some form ICT strategy, are using basic ICT hardware such as personal computer and laptop as an entry point into the virtual world, and using ICT for functional areas of business including human resources management, financial management and marketing their services and products. In addition, there are a number of challenges faced by hotels in Malawi including expensive ICT infrastructure, lack of expertise and technical knowhow in ICT, limited investments in ICT applications and software, and limited telecommunications infrastructure.

Item Type: Article
Uncontrolled Keywords: ICT exploitation, Tourism value chain, Competitive advantage, Hotel Sector, Competitiveness
Divisions: Business, Accountancy and Law > Business Management
Off-Campus Division
Depositing User: Tracey Gill
Date Deposited: 17 Dec 2018 18:59
Last Modified: 22 Nov 2019 09:23

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