An examination of product development approaches within demand driven supply chains

Shah, Satya ORCID: 0000-0001-5575-7682, Elmira, Naghi Ganji and Alec, Coutroubis (2018) An examination of product development approaches within demand driven supply chains. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1183-1199. ISSN 1355-5855

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Purpose – Innovation has been considered as the most important factor in today’s global and competitive environments for meeting growth, customer demands and expectations for any product development environment. This research study examines the concepts of sustainable development, its practices and impacts within demand driven supply chain environments. This paper is part of a wider project and within later stages of the study, a novel framework will be developed in order to link new product development (NPD) and demand chain management (DCM) aspects from the analysis of the research findings. Design/methodology/approach – This research has adopted the approach of descriptive method which tends to examine demand chain concept and its evolution through recent years, while having a particular focus into NPD projects. Findings – The paper investigates early study models through key findings of the literature that focuses on demand chain and NPD for the use and implementation of sustainability measures within manufacturing environments. The research study highlights the need for incorporation of NPD-DCM through the entire business ecosystem entities and also through the flow of information, materials and resources within the structure of the supply chain. The study finds out the key hurdles of the companies towards adoption of demand-driven supply chains in NPD environments, such as lack of cross-organisational association and lack of innovative demand chain frameworks. Originality/value – The novelty of the research is to develop an early understanding within demand driven supply chains, considering the product development programmes particularly focused on marketing activities. The study provides future researchers with a platform to undertake studies within similar function of demand driven supply chain environments

Item Type: Article
Uncontrolled Keywords: Demand chain management (DCM), Environmental practices, New product development (NPD), Supply chain management (SCM), Sustainable development.
Subjects: T Technology > T Technology (General)
T Technology > TA Engineering (General). Civil engineering (General)
Divisions: ?? iom ??
?? offcampus ??
Depositing User: Professor S.R. Shah
Date Deposited: 13 Sep 2018 15:14
Last Modified: 18 Jan 2019 11:35
Identification Number: 10.1108/APJML-02-2018-0042

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