A useful test for trade mark use: an analysis of current CJEU guidance and the difference between defining use online and offline

Blythe, Alice (2016) A useful test for trade mark use: an analysis of current CJEU guidance and the difference between defining use online and offline. European Intellectual Property Review, 38 (9). pp. 564-570. ISSN 0142-0461

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Abstract

Within Directive 2008/95 trade mark use remains ill defined. In Arsenal v. Reed the CJEU offered broad guidance regarding use offline whilst in Google France they created a new test to establish the same online. The recent case Flynn Pharma v. Drugsrus suggests the existence of a divergence in approach, questioning the usefulness of this test and making a re-evaluation necessary.

Item Type: Article
Subjects: K Law > K Law (General)
Divisions: School of Law
Depositing User: Miss Alice Blythe
Date Deposited: 01 Mar 2018 14:37
Last Modified: 04 Jul 2019 13:47
URI: http://ubir.bolton.ac.uk/id/eprint/1383

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