In search of Mr. Average: attempting to identify the average consumer and his role within trade mark law

Blythe, Alice (2015) In search of Mr. Average: attempting to identify the average consumer and his role within trade mark law. European Intellectual Property Review, 37 (11). pp. 709-715. ISSN 0142-0461

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Abstract

Following the CJEU ruling in Google France and the Court of Appeal decision in Interflora v. Marks & Spencer it has become necessary to re-evaluate the role of the average consumer especially in relation to article 5 (1) (a) Directive 2008/95 specifically his characteristics, the burden of proof and possible future uses.

Item Type: Article
Additional Information: This is a pre-copyedited, author-produced version of an article accepted for publication in the European Intellectual Property Review following peer review. The definitive published version Alice Blythe, In Search of Mr. Average: Attempting to Identify The Average Consumer And His Role within Trade Mark Law [2015] E.I.P.R. 709-715 is available online on Westlaw UK or from Thompson Reuters DocDel service.
Subjects: K Law > K Law (General)
Divisions: School of Law
Depositing User: Miss Alice Blythe
Date Deposited: 01 Mar 2018 14:26
Last Modified: 04 Jul 2019 13:48
URI: http://ubir.bolton.ac.uk/id/eprint/1381

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