Trade marks as adwords: an aid to competition or a potential infringement? An evaluation of the Law in the light of recent decisions

Blythe, Alice (2015) Trade marks as adwords: an aid to competition or a potential infringement? An evaluation of the Law in the light of recent decisions. European Intellectual Property Review, 37 (4). pp. 225-231. ISSN 0142-0461

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Abstract

The case law relating to the use of trade marks as adwords has evolved in a piecemeal fashion. Given the significance of cases Cosmetic Warriors v. Amazon and Interflora v. Marks & Spencer it is time to assess these developments in context evaluating the current balance between promoting competition and preventing infringement.

Item Type: Article
Additional Information: This is a pre-copyedited, author-produced version of an article accepted for publication in The European Intellectual Property Review following peer review. The definitive published version Alice Blythe, Trade Marks as Adwords: An Aid to Competition or a Potential Infringement? An Evaluation of The Law in The Light of Recent Decisions [2015] E.I.P.R. 225-231 is available online on Westlaw UK or from Thompson Reuters DocDel service.
Subjects: K Law > K Law (General)
Divisions: School of Law
Depositing User: Miss Alice Blythe
Date Deposited: 01 Mar 2018 13:55
Last Modified: 04 Jul 2019 13:49
URI: http://ubir.bolton.ac.uk/id/eprint/1379

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