Confusion online: does the test for trade mark infringement on the internet differ from that applied to infringement in other spheres?

Blythe, Alice (2014) Confusion online: does the test for trade mark infringement on the internet differ from that applied to infringement in other spheres? European Intellectual Property Review, 36 (9). pp. 563-568. ISSN 0142-0461

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Abstract

Recently there has been debate as to whether the test for trade mark confusion is different online. OCH-Ziff v. OCH Capital and Interflora v. Marks & Spencer Flowers Direct reopened the debate as to the role of initial interest confusion and the likelihood of association in defining the boundaries of this provision.

Item Type: Article
Additional Information: This is a pre-copyedited, author-produced version of an article accepted for publication in the European Intellectual Property Review following peer review. The definitive published version Alice Blythe, Confusion Online Does The Test for Trade Mark Infringement on The Internet Differ From That Applied to Infringement in Other Spheres? [2014] E.I.P.R. 563-568 is available online on Westlaw UK or from Thompson Reuters DocDel service.
Subjects: K Law > K Law (General)
Divisions: School of Law
Depositing User: Miss Alice Blythe
Date Deposited: 01 Mar 2018 13:50
Last Modified: 04 Jul 2019 13:50
URI: http://ubir.bolton.ac.uk/id/eprint/1377

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