Attempting to define an unfair advantage: an evaluation of the current law in light of the recent European decisions

Blythe, Alice (2012) Attempting to define an unfair advantage: an evaluation of the current law in light of the recent European decisions. European Intellectual Property Review, 34 (11). pp. 754-761. ISSN 0142-0461

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Abstract

Subject: Intellectual property, trade mark infringement, keyword advertising, unfair advantage, dilution, trade mark use. Cases Interflora Inc. v. Marks & Spencer plc. Flowers Direct Online Limited (C-323/09) - Google France Sarl v. Louis Vuitton Malletier SA (C-236/08) - L’Oreal SA v. Bellure NV (C-486/07) Following the recent ECJ preliminary rulings in Interflora v. Marks & Spencer and Google France v. Louis Vuittion concerning keyword advertising the key issues of unfair advantage, trade mark use and parallel application of Article 5(1)(a) and 5(2) Directive 89/104/EEC have been re examined. It is necessary to examine these latter cases in relation to the impact that L’Oreal v. Bellure has had on the definition of what constitutes an unfair advantage.

Item Type: Article
Additional Information: This is a pre-copyedited, author-produced version of an article accepted for publication in the European Intellectual Property Review, following peer review. The definitive published version Alice Blythe, Attempting to Define an Unfair Advantage: An Evaluation of the Current Law in Light of the Recent European Decisions [2012] E.I.P.R. 754-761 is available online on Westlaw UK or from Thompson Reuters DocDel service.
Subjects: K Law > K Law (General)
Divisions: School of Law
Depositing User: Miss Alice Blythe
Date Deposited: 01 Mar 2018 13:40
Last Modified: 04 Jul 2019 13:51
URI: http://ubir.bolton.ac.uk/id/eprint/1374

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