Enhancing international students' engagement via social media - A case study of Wechat and Chinese students at a UK university.

Cowley, Paul ORCID: 0000-0002-7320-1554, Sun, S. ORCID: 0000-0002-9488-3371 and Smith, M. (2017) Enhancing international students' engagement via social media - A case study of Wechat and Chinese students at a UK university. INTED2017 Proceedings. IATED, Spain, pp. 7047-7057. ISBN 978-84-617-8491-2

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Official URL: https://library.iated.org/publications/INTED2017

Abstract

International students potentially experience stress in a number of areas whilst studying in the UK; encountering a range of challenges and adjustment issues. This research found that WeChat (a Chinese social media app) has helped Chinese students to address key communication barriers and study challenges within their university experience. This has led to an increase in their motivation in undertaking learning activities; as well as impacting on issues of engagement, performance and retention. Focus groups were conducted with Chinese students ranging from year two undergraduate to postgraduate level. Questionnaires were used to collect data in order to evaluate the influencing factors of the students’ engagement and motivation when WeChat is deployed. Results show that social media can facilitate lecturers to achieve student-centred pedagogy within the blended e-learning environment. Moreover, effectiveness factors regarding the use of social media within higher education are identified to support the development of curriculum design and communication methods. The study seeks to make suggestions regarding the implementation of social media for international students within higher education according to the needs, education settings and cultural backgrounds of the “always-on” generation.

Item Type: Book Section
Additional Information: Paper given at and published in the conference proceedings of 11th International Technology, Education and Development Conference, Valencia, Spain. 6-8 March, 2017.
Uncontrolled Keywords: international students, social media, student support, engagement, retention.
Divisions: Institute of Management > Bolton Business School
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Depositing User: Tracey Gill
Date Deposited: 10 Jan 2018 11:44
Last Modified: 07 Mar 2018 15:47
Identification Number: 10.21125/inted.2017.1633
URI: http://ubir.bolton.ac.uk/id/eprint/1274

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