Missing Out: does masters students' preference for surveys produce sub-optimal research outcomes?

Grant, Duncan and Grant, Chris ORCID: 0000-0003-3036-0931 (2017) Missing Out: does masters students' preference for surveys produce sub-optimal research outcomes? In: 16th European Conference on Research Methodology for Business & Management, 22nd - 23rd June, 2017, Dublin, Ireland.

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Abstract

Little research has been done on the way Business Masters students carry out research for their dissertations. This exploratory study examined the way data is collected and analysed; it reviewed a small sample of dissertations and found them overwhelmingly skewed towards questionnaires (used by 91% of students) with archival (secondary) sources largely ignored. Further examination of the findings showed that almost half (45%) had poorly analysed data from questionnaires exhibiting problems such as ‘voting on the facts’ and ‘crowdsourcing judgements’. By comparison, more experienced researchers showed a much lower dependence on questionnaires. To investigate causes for this, research methods texts were reviewed and generally found to have little focus on secondary data and often to show a negative attitude towards it. The study concludes that there are issues in the way students gather data and that this can have adverse impacts on quality.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Authors version of paper given at and to be published in the Proceedings of The 16th European Conference on Research Methodology for Business & Management, Reading UK
Uncontrolled Keywords: business research methods, business masters, archival data, secondary data, questionnaires
Divisions: Off-Campus Division
Depositing User: Tracey Gill
Date Deposited: 17 Aug 2017 12:28
Last Modified: 09 Apr 2019 09:56
URI: http://ubir.bolton.ac.uk/id/eprint/1153

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